Allen Hall Advertising (AHA) is a student-run agency at the University of Oregon making real work for real people in the real world. It’s an avenue for rules to be rewritten, risks to be rewarded, and raising the bar for what it means to be honing your craft. But what is its legacy?
The 2023-24 director cohort was tasked to encapsulate the meaning of AHA and transcribe its rich history into the digital space. Our goal was simple: to craft an online identity that will reign true to all past and future generations of AHA. Presenting, the Legacy Rebrand.
Legacy Rebrand
ROLE: PROJECT MANAGEMENT CLIENT: ALLEN HALL ADVERTISING
BTS from our video shoot “Stepping Stones,” which lives on the homepage of the new AHA website, allenhalladvertising.com.
Raising the bar for what it means to be honing your craft.
Motion graphics by Brian Sackey, logo design by Ainsley Mcrae, art direction by Christina Nguyen.
ACCOUNT MANAGER: Jack Chasin
ART DIRECTOR: Christina Nguyen
COPYWRITER: Bjorn Johansen
DESIGNERS: Ainsley McRae, Brian Sackey
I’ll be the first to admit that project management isn’t the most glamorous gig, but I was honored the hound the deadlines and spearhead the spreadsheets of this amazingly talented crew >>
PROJECT MANAGER: Luke Southall
STRATEGIST: Audrey Alan
SOCIAL STRATEGIST: Camille Weinheimer
PRODUCER: Charlie Nguyen