Climate change can feel daunting, but conversations about it don’t have to be. The Rising Project is an initiative at the UO’s School of Journalism and Communication utilizing advertising techniques to bridge the gap between science and communication.
The group aims to spark personal action, promote practical sustainability, and make scientific information understandable for everyone. The team draws from experience in advertising, public relations, environmental studies and science communication to create engaging content and interactive learning experiences. To learn more, see Rising: Saving the world with science communication.
The Rising Project
ROLE: DIRECTOR OF COMMS CLIENT: THE RISING PROJECT
“A creative climate studio bridging the gap between science and communication."
As director I’ve helped to shape the club from an idea to an organization with 30+ members recognized school-wide for its events, efforts, and outreach.
Each term, the team creates weekly posts, presentations, projects, and campus activations aim to engage the broader campus community in approachable climate topics. The instagram, linked above, is the primary social channel, and has garnered a following through street style campus interviews and its recognizable brand image.
