Overdose from substances laced with fentanyl is the top cause of death for Americans aged 18-45. But when drug users are uninformed of the substances they are consuming, it presents a unique opportunity.

Goldenvoice is a global entertainment promoter best known for popular festivals like Coachella and Stagecoach. It’s no secret that these events are avenues for recreational drug usage. This campaign takes a proactive approach to audience safety by providing fentanyl test strips and educational materials in admissions bracelet packages. Drug testing is no longer an optional step, it's an essential one.